If you compare a message with emojis and one without them, you will notice how the tone of the response changes. Without them, it seems ironic, and sometimes even rude. Let's take a closer look at where, how, and why you can use emoji marketing.
Using emoticons in social networks
Since social networks are used more for informal, i.e. friendly communication, emojis are used here especially actively. Posts with them look more attractive and expressive.
A striking example of the lithuania email list appropriate use of emoji is the stylized American flag created from smileys for the Independence Day of the United States in a tweet by the Bud brand. It was thanks to the successful integration of emojis, as well as the news hook, that this tweet was able to collect 104 likes, 137 thousand retweets and 860 comments. By the way, the Bud brand also uses smileys quite actively in communication with users.
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Emoji in business correspondence
An experiment was conducted in Florida (at the Institute of Technology) where users had to read two messages and choose the one they thought was less negative. They looked like this:
I have a meeting at work, so I won't be able to come to the meeting. If I miss anything important, let me know.
I have a meeting at work, so I won't be able to make it. If I miss anything important, let me know J.
If you pay attention, you can immediately see that these two messages are the same, the only difference between them is the smiley at the end. As the experiment showed, the majority chose the second option, saying that it does not cause them negative emotions.
Research conducted by email service MailChimp to identify the most popular emojis yielded the following results:
13 Ways to Use Emoji Marketing
Thus, it is clear that positive icons such as love, laughter, approval, wink, smile, sun, heart and gift are more popular, as are business icons (airplane, trademark, registered trademark). This is not surprising, since they make email correspondence more friendly and less negative, since smileys relieve tension.
Branded Smileys
Large companies could not help but take advantage of the fact that emojis have become extremely popular. As a result, many well-known brands have started creating their own emoticons, some even boasting entire libraries. For example, the world-famous Burger King chain has created its own emojis: