We start packaging our product

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Everything that came before was a preparation stage.

1. Decide on the positioning of your product. It is advisable to narrow the target audience as much as possible: men's manicure, yoga trainer for pregnant women, family photo shoots.

2. Do a SWOT analysis.

S (Strengths) – strengths, characteristics of the business that favorably distinguish it from competitors.

W (Weaknesses) – weaknesses that make the company vulnerable to other players.

O (Opportunities) – opportunities, elements of the environment that a company can thailand rcs data use for development.

T (Threats) – threats, elements of the environment that can harm the business.

3. Do you have a unique selling proposition (USP)? If not, read the article and get started. This is a must. The USP should be displayed in the profile header.

4. Prepare offers for each category of buyers. For example: three days of 8% discount for students, free consultation for new clients.

5. Choose the tone of communication with buyers on social networks and advertising messengers (light with humor or businesslike) and think about triggers - cues that will work in advertisements.

Creative ideas
Light humor, the use of relevant information in posts, situational content, and hot topics for discussion - this is what the audience likes and increases their activity.

It's important not to overdo it with creativity so as not to offend anyone. Otherwise, the advertising slogan risks turning into a meme (like last year's Reebok ad).