Providing networking opportunities is one of the key activities within B2B events. Networking can take place in a relaxed, non-binding atmosphere, as well as in the form of arranged meetings (e.g. before the event, its participants have the opportunity to propose business partners with whom they would like to organize a meeting).
Networking events, aimed at establishing business albania phone number data relationships, are a common element of industry conferences organized stationary . For this very reason, B2B companies are eager to participate in such events.
As part of their networking activities, companies organize meetings during which participants have the opportunity to establish direct business contacts, exchange experiences, and seek partners for cooperation. Such activities facilitate the creation of long-term business relationships.
The primary function of networking is to enable the establishment and building of relationships as well as the development of a network of business contacts.
5. Webinars
Event marketing in B2B also includes online events. The most well-known formula for this type of event is webinars. In business-to-business relations, they enable companies to conduct online educational sessions that attract participants interested in the topics covered in the webinar . These are often specialists working in companies who want to deepen their knowledge of the issues covered in the webinar in order to implement solution patterns in their daily business practice.
Thanks to this practice, companies organizing webinars and sharing their knowledge gain the opportunity to reach a wide group of recipients, presenting them with solutions, innovations and benefits of their offer. Due to the fact that participation in the webinar is registered, which is decided by the organizer, an additional benefit that the company gains is a database of contacts who may potentially be interested in the offer and marketing communication .
The primary function of webinars is to educate participants and share expert knowledge, as well as to promote a specific topic from an opinion leader position. This is intended to establish business contacts in the future.