Download article as PDF
The year is drawing to a close and in many places it is time to look back . This also applies to the digital society. With Google Zeitgeist, the search engine giant has once again provided an insight into the most popular search terms used by Germans last year .
In 2012, the most searched topics were the European Football Championship , Dirk Bach and the Olympics. Felix Baumgartner, who successfully jumped into the stratosphere in October, is also highly sought after, as expected. The fact that people searched more frequently for Bettina Wulff than for the iPad3 shows how much negative headlines can lead to an increase in search frequency.
What can we learn from the statistics for online bahrain phone data marketing? Seasonal marketing makes sense, because search terms vary depending on current events. Negative advertising is advertising too - but you can also see how incredibly quickly scandals spread in the digital age. Companies should prepare for criticism more than ever , if they haven't already. And: Google+ Local is still important and even seemingly general and contested locations such as "restaurant" or "gas station" are searched for a lot on Google Maps. It's worth optimizing a company entry here.
Here is an excerpt from the most popular search queries in detail:
Search queries with the greatest growth
EM 2012
Dirk Bach
Olympia 2012
Felix Baumgartner
Samsung Galaxy S3
Bettina Wulff
iPad3
Whitney Houston
Kate Middleton
Voice of Germany
People searches with the greatest growth
Dirk Bach
Felix Baumgartner
Bettina Wulff
Whitney Houston
Kate Middleton
Sebastian Vettel
Brigitte Nielsen
Mitt Romney
Lana del Rey
Cro
Image searches with the greatest growth
Wallpaper
Love
Megan Fox
iPhone 5
Flowers
Cro
Tattoo
Selena Gomez
Hairstyles
Minecraft
Technology devices with the strongest growth
Samsung Galaxy S3
iPad 3
iPad Mini
Nokia Lumia 920
iPhone 5
HTC one
iPhone 4S
Nexus 7
Samsung Galaxy Note
HTC One S
Most Searched Car Brands
Opel
BMW
Audi
VW
Mercedes
Renault
Porsche
Ford
Honda
Toyota
Most searched cities in Google Maps
Berlin
Munich
Frankfurt
Cologne
Hamburg
Dresden
Stuttgart
Hanover
Leipzig
Bremen
Most searched places in Google Maps
Hotel
Camping
Restaurant
Pension
Supermarket
Gas Station
Baltic Sea
Holiday Apartment
Train Station
North Sea
And? What terms did you type the most this year? We look forward to your comments.
This is what the Germans were looking for in 2012
-
- Posts: 427
- Joined: Mon Dec 23, 2024 5:44 am