Domain Names: Choose Wisely

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What exactly is a domain? A domain is your personal address on the Internet . You can use it to reach customers and your email address will run under this name.


Choosing a domain is the first step towards a company's online success. It should therefore be considered very carefully. What is the best way to go about this?

Clear, understandable, short

First: Choose a domain that is relevant to the topic and easy to understand . This will convey a message to potential and existing customers. So don't choose fancy words just because they sound nice, but think about users who want to quickly understand what it's about. It's also easier to market terms that are easy to understand than those that require a lot of explanation.

The same applies here: keep it as short as possible . After all, you want customers to remember your internet address.

Search engine optimization from the beginning

It is often underestimated, but it is a powerful factor: By choosing bahamas phone data the right domain name, you contribute to search engine optimization even before you create the website. The address of your site is included in the search results by Google . So include one or two relevant keywords in the name and separate them with a hyphen , as in waltrop.de or. Too many keywords are viewed by Google as spam.

Legally on the safe side

Do not include proprietary terms such as brand names or names of companies and celebrities in your domain name, even if it is tempting. You may be subject to legal action for doing so.

Do you have any other tips on what to consider when choosing a domain name? We look forward to your suggestions.