Member States will have two years to transpose the directive into their domestic legislation. So far, there has been no news on this in Spain.
What are the consequences?
1. Special attention will have to be paid to copyright
If, as brands, we do not want our content to end up blocked by platforms such as Facebook or YouTube, we will also have to carry out a significant analysis of the content generation process. It will be vital to check jamaica phone number data that copyright is not being infringed with music, image adaptations, etc.; otherwise, our content will never see the light of day.
2. The express permission of the author will be required when sharing any content.
We will also have to be very scrupulous when sharing content produced by others, even if it is related to our brand. If, for example, we want to publish on Instagram a photo that a user has taken of our hotel, we will have to have expressly asked their permission to be able to prove that they have given us the rights to use it.
3. Be especially careful with memes or GIFs
If we tend to share content like memes or GIFs, algorithms may end up blocking them. Although it is content adapted for artistic or humorous purposes, some legal experts have doubts about whether we can use it or not .
In any case, it should be noted that this new regulation has not yet been transposed into Spanish law , so we will have to wait until then to know clearly to what extent it affects us and what precautions we should take from then on.
In the meantime, SCA is imminent , so we recommend that you prepare yourself and start implementing the new requirements when closing a sale over the Internet. Having the support of experts who can help you optimize the process and make it easier for the user can be key to ensuring that this measure does not affect your online sales.