How to collect analytics for an influencer account?

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It is important to monitor the blogger's account for at least two weeks, preferably a month. During this period, you will understand to what extent the Instagram influencer falls into your target audience and whether his ideology matches the brand's ideology.

Analyze the following indicators:

Target audience — who is subscribed to the blogger, who comments on posts, number of likes, who replies to comments and to whom, age category, reach by country, and how long the blogger has been on the market. The direction of your business should coincide with the interests of the influencer's followers. If you need to advertise car parts, you should not promote poland rcs data it through a blog for young mothers.
The content that the influencer creates — what they are trying to say and how they present the information, express their own position, and whether these theses coincide with your goals and objectives. The reputation of the brand will depend on this.
The number of ads - what ads the blogger publishes and in what quantity. If there are too many ads on the page, the audience will not take the advertising post seriously, and you will not get the expected conversion.
Competitor advertising. If influencers are already collaborating with your competitors, it is better to think again whether it is worth involving this particular blogger, because the audience may perceive your advertising as contradictory.
Working with influencers means monitoring key metrics. Write down the numbers, summarize, and then make a decision about cooperation.