As we mentioned above, a video can be shared through a multitude of channels these days . Social media would be the main one. The video platform par excellence is YouTube , with more than 2 billion active users according to 2020 data. Videos around 3 minutes long are the most popular on this platform, keep that in mind; and the 16 to 35 age group are the ones who consume this platform the most, since with age people migrate to television.
Facebook , on the other hand, rewards even shorter videos: those between 21 and 44 seconds long are the most popular. If you're betting on Facebook, you should know that native videos uploaded directly to Facebook are more successful and go viral than those shared from YouTube; and also, on a positive note, that videos are shared more than any other type of format, so their viral potential on Facebook is enormous.
Finally, Instagram has enabled its Instagram TV option to upload videos of more than a minute. This gives us more flexibility, although the essence of Instagram is its 15-second stories in which, if you are able bahamas phone number data to condense your message and make it attractive, you have a good chance of success.
Video and SEO go hand in hand: optimize your videos
SEO is an essential part of content marketing , and this includes videos as well, not just written texts. Research the keywords related to the topic of your video, find the terms, hashtags, etc. that people use to search for content similar to what you want to share and incorporate them into the piece you are preparing. Don't forget to take care of the URL and meta description if necessary.
Choose the focus of your video
When it comes to content alone, videos in video marketing can take many forms. Educational videos, tutorials, success stories, testimonials, informative videos, product presentations , and so on. Each approach has its objective: if your product is a bit complicated to understand, tutorials or “how it works” videos will be useful; if you have just launched it on the market, a descriptive and very informative presentation will be appreciated; if your service has been successful for some time, you can take advantage of it with a video of positive testimonials from established clients to reinforce your brand image. Choose the path that best suits your needs.