To which the politician responded

[rifat28dddd]

Source: Motivating voter turnout by invoking the self; Christopher J. Bryan, Gregory M. Walton, Todd Rogers, and Carol S. Dweck, PNAS August 2, 2011 108 (31) 12653-12656



In the pandemic arena, we saw politicians use labeling tactics to handle pointed questions from the media while encouraging their constituents to comply with the desired public health measures. For example, during a lockdown period, a government leader was hit with this antagonistic question from a journalist;

“In recent days we’ve all seen stories of people ignoring social distancing rules by gathering in parks and having house parties. Are you concerned that the public will continue to ignore your rules?”


“Sure, there are a few outliers here and there, but I know italy telegram data the vast majority of our constituents are good people who care about their families and the well-being of their neighbors. And good people follow public health guidelines because they know it’s the right thing to do.”

Simply telling people what to do causes resistance. But labeling the public as “good people” increased the odds that they would behave in a manner consistent with that title.

Labeling as a Selling Tool
In a selling context, there are many ways the labeling approach can be used to align your product or service with the behaviors, beliefs, and values of your customers. For example:

A seller looking to make their customer feel more comfortable with their post-sale support might say something like…

“One thing you’ll find about us is that we are completely customer-obsessed. We believe when it comes to your investment, the experience is the product, so we focus just as much on post-sale support as we do on our solutions.”