You can also hire a small content marketing agency or freelance staff to update for around $1,000 – $2,500 per month.
5. Leverage user-generated content (UGC) that delivers value and attracts customers
Many modern consumers have lost trust in traditional advertising campaigns and respond better to content that delivers value and engages them in a more authentic way. One way to do this is touse user-generated contentin your content marketing strategy.
Authenticity is key these days, and UGC can help norway mobile database your brand feel authentic and trustworthy. Because UGC is created by real people – not a marketing team – this content and endorsements from your company can feel more authentic.
UGC is also a great way to keep marketing costs low by engaging your best customers to create your visual content for you. By sourcing content directly from your fans, you can leverage this authentic content across your social media channels.
Brands have reported up to28% increasein brand engagement from UGC compared to traditional content.
Conclusion
The actual cost of e-commerce marketing depends on many variables, but ultimately it all comes down to your overall revenue. The higher your revenue, the more resources you can allocate to your marketing campaigns, leading you to growth and success.
Author Biography
Jaron Soh is the co-founder and COO of Traktion, a platform that makes hiring for growth simpler, more agile, and more profitable for companies. Prior to Traktion, Jaron founded e-commerce marketplace Artisan & Fox, with operations in over 10 countries.
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