Once you have decided how you are going to communicate on social media, the next thing you need to ask yourself is: how am I going to convert those visitors to the website? Here are 3 key points:
Improve traceability. Every time you publish a link on social media, make sure to put in a UTM parameter that will later allow you to identify in Analytics that the visit has come from social media, which one in particular, and whether it is part of a special campaign that has been carried out. This factor is key when publishing organic content, creating ads, or collaborating. This way, we have visibility at all times of which actions are working best based on the number of visits and conversions.
Social media ads . The question is: Are social media switzerland phone number data ads really effective for fashion brands? The answer is yes, but they need to be strategically designed. Remarketing in this sense is quite effective, as it reinforces the purchase decision and reminds them of the products they have viewed on the website. Many brands such as Zalando use this strategy.
Collaborations and influencer marketing. More and more fashion brands are turning to influencer marketing to expand their brand and launch special actions such as offers, raffles or discounts. The trend is to use micro-influencers with more niche and specialized content (such as footwear brands ).
Mobile first: most social networks are used from mobile devices, so when designing a fashion website , we cannot overlook a responsive design that favors web usability and encourages purchases.
Community management daily
It's not enough to create content; you have to encourage interaction with users by responding to their comments and messages, giving likes and interacting with other accounts. In short: having visibility beyond your own profile. The more careful and creative your responses are, the more engagement will be encouraged.
It is important to pay close attention to the comments your users leave. In the event of an online reputation crisis, you have a response protocol that will help you solve problems of this nature.
After this little help, focus on properly coordinating response times, that is, addressing the needs of the user and trying to resolve (in the shortest time possible) their doubts or suggestions.