How to sell cars to Uber and other apps?

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Selling cars to Uber
Selling cars to Uber and other apps , such as 99 and Zé Delivery, is a commercial strategy with great business possibilities, after all, the segment has more than a million active drivers.

When we talk about selling pre-owned vehicles to app drivers, we are not only referring to cars, but also motorcycles. This market has ample business opportunities due to its continuous growth.

Selling cars to Uber: understand the current scenario
A recent survey, carried out by the Brazilian Center for Analysis and rcs data saudi arabia (Cebrap) and the Brazilian Association of Mobility and Technology (Amobitec) , shows that the country has more than 1.6 million app drivers and delivery people. The number is higher than that released by Ipea in 2022, in which it estimated 1.5 million professionals.

In the Cebrap and Amobitec study it is also possible to access valuable information about the profile of these workers, as highlighted below:

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Drivers

Average age of 39 years
60% have completed high school
95% are men and 5% are women
54% want to continue working on apps
Average salary from R$2,925 to R$4,756
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Delivery people

Average age of 33 years
59% have completed high school
97% are men and 3% are women
63% want to continue working on apps
Average salary from R$1,980 to R$3,039
Where do I start advertising vehicles to app drivers?
The ride-hailing industry has grown rapidly in recent years and is now a multi-billion dollar industry. This has created a new demand for used cars, but how do you start a strategy to impact this demand?

Make buyers feel represented
The first step is to personalize your communication , both online and offline, so that they identify with your resale and know that it has special conditions for this segment .

Based on the profile information mentioned above, we know that the audience is mostly male and young. In this case, in your ads you can choose photos that have these characteristics so that potential customers can empathize with the store.

List the needs of drivers and how you can meet them
App drivers need reliable and economical vehicles that are also affordable, after all, the average salary for this group is R$4,000. Make a selection of models that meet these characteristics , always making it clear that it is possible to pay in installments or use the current car as part of the sale.