Customers abandon their shopping carts for a variety of reasons

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You’ll notice that the email copy says that adidas doesn’t want to give just one gift to their subscribers – they want to give their readers all the gifts! This is a great opener that hooks the reader and makes them want to click the button.

The call-to-action (CTA) button in this example is also very effective. It's not "buy now" or "get discount now" it's "get my gift".

Abandoned Cart Emails
such as a change in opinion about a product or fees added at checkout.

However, you can still recover abandoned carts and get paraguay mobile database customers back on track. Sending abandoned cart emails can help you attract customers back and get them to finish what they started.

Here is an example of a cart abandonment email from Zoom:


A good cart abandonment email sounds more like a reminder than a sales pitch. In the example above, Zoom assumes that the potential customer simply forgot about their purchase and reminds them that their cart is pending a return. It also shows what the customer is giving up.

Additionally, it gives customers a compelling reason to complete their purchase by highlighting its advanced features and advantages over a free account. It ends with a bright, prominent CTA button that’s hard to miss.

You have to remember that your job is to encourage your customers, not push them. Being too aggressive may cause customers to shy away from your brand. Be gentle but persuasive to guide customers toward completing a purchase.

Order confirmation email.