Adolfo Ibáñez School of Management wanted a new marketing action plan to increase their presence in Latin America. They needed a flexible website that would allow them to attract more potential customers, update content easily, provide a better experience for mobile users, and deliver visitor analysis to enrich their marketing initiatives.
They were able to achieve these goals with an inbound canada mobile number marketing canada mobile number strategy implemented through the HubSpot tool. They created a website built on the HubSpot content optimization system (COS) implemented by the Marketo company.
Results
2 Barack Obama Campaign Case
The Guardian newspaper calls Barack Obama’s campaign “the Holy Grail of digital campaigning.” Obama’s team did nothing but explore the potential of Inbound Marketing software to the fullest.
What really helped Obama get re-elected was the online registration platform for volunteers willing to support the candidate's campaign.
Registration required the volunteer to provide his/her postal code and a valid email address. After registration, the portal was accessible, and at first glance, it actually looked like any other social platform that provides access to news, political and electoral events, and discussion forums.
At the time, Obama's team did everything they could to gather information about registered users. This later helped them create personalized messages for each group of users.
After registration, each email address was added to a database. The tool's dashboard added every piece of information about a given user to the database, including online activity pattern, social media activity pattern, and offline activities.
In this way, Obama's team could reach out to people they thought could help develop the campaign, while eliminating redundant communication.
3 Tender Rose Case
Tender Rose is a San Francisco-based company specializing in senior care, particularly dementia care. The company needed to understand how it was perceived by its employees, customers, referral sources, and industry thought leaders.
To solve this situation, they developed a digital and inbound marketing strategy over several months. They created the “Buyer Insight Report” which consisted of the opinions and feelings of buyers. Therefore, they began to build the desired brand image and thus attract those known as “buyer personas”, the customers, to the company.
They created a content strategy to build brand awareness , to meet the knowledge needs of this client and thus achieve increased traffic to the website and blog.
As a result, during the campaign they became the benchmark company in their sector. They increased global website traffic by 335% and leads grew by 190%.
[Tweet “You are the best tool to achieve your company’s goals, but using inbound marketing software will save you time #inboundmarketingsoftware”]
Conclusions
Every marketing strategy must focus on a series of steps, which are planning, analysis, and review . An incentivized strategy to increase sales is not the same as one to offer a new service. Just as executing and managing said strategy without prior planning is not the same as doing so in an organized manner.
Inbound Marketing software becomes an aid to optimize processes. It has been proven that implementing inbound strategies guarantees excellent results for your business.
And if you also use a tool that facilitates the management of all the elements and channels available to develop that strategy, you will be efficient and intelligent.