In the digital world, there are many ways to raise funds. Online campaigns allow you to reach a wide range of audiences and age groups , giving you the chance to reach a larger number of potential donors.
Offline
Fundraising events such as auctions or runs
donation letters, flyers and posters
phone calls
personal visits
speech in the pedestrian zone
On-line
personal emails and newsletters
donation forms
fundraising platforms
Current offers
appeal for donations on a computer
Social media is playing an japan rcs data increasingly important role in fundraising.
The donor pyramid
The donor pyramid, developed by Joan Flanagan in 1991, is considered one of the fundamental models in fundraising. It structures donors according to the amount of their donations and shows how commitment increases with each level while the number of donors decreases. In addition, the donor pyramid provides insights into the time required for fundraising and the expected returns per donor category.
Today, the donor pyramid is viewed critically for a number of reasons, as its hierarchical structure is outdated and no longer reflects modern giving behavior. The variety of new donation options, from online crowdfunding to peer-to-peer fundraising, leads to more complex dynamics that challenge the traditional pyramid.