SEO Trends in 2020

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You need SEO if you want to stay on top of e-commerce and outdo your competitors. New websites are popping up all the time, and online competition is getting fiercer.

You probably already know that SEO (Search Engine Optimization) is the process of increasing the quality and quantity of traffic to a website by increasing its visibility to search engine users. Websites must meet specific requirements set by technology giants like Google so that they always appear first in search results, and from there, earn more profits.

It's important to know what SEO trends are on the horizon so you can rcs data poland your website accordingly, ensuring that more customers find you online.

We’ll tell you right now that the trends from last year haven’t changed much. The big news that all SEO experts are talking about is the latest update that Google launched just recently. It’s called Bidirectional Encoder Representations from Transformers, or BERT for short.

The tech giant calls BERT “the biggest leap forward in the last 5 years” and one of the most significant in the history of Search so far. If you haven’t had the chance to get acquainted with it yet, you’re probably already wondering what makes it so special. The purpose of the update is to help Google better understand the nuances and context of the words that users use when making their queries. In this way, the search engine will provide its users with even more relevant results, which is its main mission.

At this stage, BERT will only affect, by changing the results, 10% of all queries made in English in the US. The ambitions of its creators are that in the future it will understand not only English, but also all other world languages.

Another important question that worries SEOs and website owners is how to optimize their websites for BERT. The answer is that there are no specific actions you need to take, except to continue optimizing your site for your users . You need to know what they are looking for, what their interests are, and based on that, create quality and relevant content that meets their expectations. Now that you know what’s new, here’s what you can expect over the next 11 months.