Using Customer Lifetime Value (CLV) to Improve ROI

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Indeed, according to the Financial Times , Meta would be developing NFT features on its Facebook and Instagram platforms . Thus, users could display their tokens on their profile, create them directly via the platform, and buy or sell them on a marketplace. Twitter, for its part, has taken the lead by now allowing users to display an NFT as a profile picture. At present, there is no indication that Twitter has the same ambitions as Meta in terms of creating and selling NFTs. Activision Blizzard, new property of Microsoft – 70 billion dollars.


This is the astronomical sum for which gambling data poland Microsoft has just bought Activision Blizzard. This is the biggest acquisition in the video game industry but also on the part of Microsoft . Activision being a major player in the gaming industry with more than 400 million monthly players, its acquisition by the tech giant seemed like an obvious choice to be able to enrich the XBOX Game Pass, the new cloud gaming platform. The acquisition of Activision Blizzard would also have a strategic role to play in the development of the metaverse, as announced by Microsoft CEO Satya Nadella : “ Video games will play a key role in the development of metaverse platforms ” and he intends to take advantage of this.


This week in France Who are the social media haters? Zemmour sued for counterfeiting CNIL launches public consultation on so-called “intelligent” video devices Personal data, political bias, bugs… the questions raised by the Elyze application 3 FIGURES $54 million – that’s how much MrBeast, the highest-paid YouTuber in 2021, earned More than 9 million – that’s the number of Netflix subscribers in France 4.8 hours per day – that’s the number of hours spent on mobile in 2021 CHART OF THE WEEK Infographic: Trust in media around the world | StatistaYou can find more infographics on Statista OUR BEST READS / WORTH YOUR TIME / LONG READ The metaverse, a new sovereignty issue Why are video games the new battlefield for tech giants? What are the next steps for “green media”.