AI, Lead Gen, 2023 Trends: Highlights From Content Marketing Conference’s First Day Keynotes And Sessions

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Also, if WhatsApp is investing so much effort into building this feature for so long, it’s because communities make sense not just for the app itself, but for its users. If your audience is using WhatsApp and aims to participate in communities, shouldn’t you create your own?

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So, Content Marketing Conference (CMC), the largest gathering uruguay number data of content marketers on the planet, started yesterday with amazing keynotes from some of the best digital marketers out there and thematic sessions to help in the planning and creation phases of your content marketing strategy.

I’ll dive into these keynotes and sessions to bring the highlights from this great first day of the event!

“As AI advances what’s possible with technology, a next generation of content marketers is emerging” – Paul Roetzer
Paul Roetzer’s (Marketing AI Institute founder and CEO) keynote was all about the future of writing. He laid out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern consumers expect; unlock previously unimaginable creative possibilities; and drive efficiency, revenue growth, profits, and societal impact that leadership demands.

In his presentation, he shared an excerpt from his book Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (co-authored with Mike Kaput): “Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. It must become marketer + machine.”

Paul believes that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete. To be successful in this landscape, you need to choose to be one of the first two options.

AI can go a long way to reducing costs and driving revenue when you have the right data and the right use case, but, according to Paul, it does not replace the need to develop valued products and services, create amazing client experiences, build a strong brand, and continually invest in your talent and culture.