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If you focus too much on the user's perspective, it becomes difficult to identify the messages that a company should convey and the measures that it should take, and it becomes difficult to express and verify the effects with data. Therefore, concept diagrams are positioned as a marketing methodology, not as UX (user experience) . The diagrams they depict are not the actual situation of users. They are strategic communication maps that show the changes that companies want to see in their customers and how companies should communicate about them.


The diagram has the following advantages: I can organize chinese singapore b2c cell phone number data my thoughts (I can realize that I actually didn't understand something when I thought I did) Drawing while discussing helps to keep the discussion on track and deepens understanding Easy to explain to others Recall abstract ideas quickly This methodology of illustration has been systematized as a "concept diagram." Reference book: Visual Web Analysis Explained with Concept Diagrams [Shimizu Method] A similar method is "customer journey mapping," but it is significantly different in that it emphasizes the balance between users and the business, and aims to identify and organize communication strategies, leading to data utilization .


\A must-see for those who want to quickly learn SEO strategies and site analysis! / After illustrating, verify with data A concept diagram uses vertical and horizontal axes to represent the process a company takes to reach the customer's desired goal state. Rather than focusing on company perspectives such as "acquisition," "sales," and "unit price," it sets psychological factors (not results) from the customer's perspective, such as "strength of commitment," "sense of crisis," and "self-understanding . " Breaking down the factors that lead to reaching a goal allows you to express the process (scenario) leading up to the goal in two dimensions.