Personalized marketingSource: BIn this example,

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In this way, the brand encouraged a closer relationship with each person who found their name on the cans and bottles. The campaign even led to a joke on the Porta dos Fundos channel. Does anyone remember Kellen? She just wanted to find a can with her name... So, in a relaxed way, Coke responded to the channel and created more cans with, let's say, less conventional names.

instead of waiting for the consumer to enter their name to doctor data user list personalize the product, the brand took action and launched special packaging with which each consumer could identify. In the United States, the campaign resulted in more than a thousand photos published on social media, in addition to the growth of millions of followers on Facebook that year. Furthermore, the campaign was so successful that it continued to evolve.

In , the names ended up on traditional Coke cans, and the brand launched an e-commerce where it was possible to order personalized bottles. In , another campaign allowed consumers to hear jingles personalized to their names.Share an Ice Cold Coke with JohnCoke's latest personalization campaign was the launch of cans with letters of the alphabet.