Only use SEO-optimized Shopify templates

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When choosing a theme for your Shopify store, the most obvious thing to do is to select one that has plenty of functionality and design elements that best match your brand.

However, there are a couple of even more important things you need to keep in mind.

First, make sure it's from a reliable developer and is regularly updated. This way, you can make sure it's up to date with changes from Google and Shopify.

Second, choose a theme that works well on mobile. Google's algorithms favor websites that are optimized for mobile browsing.

Although it is true that a theme (template) of this quality increases the prices for creating an online store in Shopify , it is well worth the investment.

Install a secure certificate and publish your website under HTTPS
Search engine algorithms give preference to pages that work under secure connections (HTTPS) over insecure vp audit email list pages that work under HTTP. This is because HTTPS pages use the SSL certificate to ensure the security of your data and there is a clear relationship between HTTPS and SEO .

Browsers often present security warnings when users land on an unsecured web page. This could negatively impact user trust in your Shopify store.

Naturally, having SSL on your Shopify store is something you can't afford to overlook. If you're creating a new domain on Shopify, it's as easy as enabling it in your preferences, as this service is included in Shopify's subscription plans. If you're moving your store from another platform to Shopify, you'll need to do some extra technical work.

Optimize the SEO of your online store structure
If users don't quickly understand the structure of your website, you risk them leaving it and increasing the dreaded bounce rate , which will negatively affect your SEO. Plus, if users don't feel comfortable on your website, they're less likely to make a purchase.

Make sure you create an intuitive and simple structure that creates a smooth shopping experience.