B2B Demand Generation: These Tools Will Help You

[Ehsanuls55]

To increase B2B demand generation on digital channels, we can - and should - use various tools that help us get to know our customers in depth.

Below we share some tools that will make it easier for you to identify the ideal profiles for your business, so that you can establish a new starting point in your marketing and sales strategies.

Buyer Persona or Persona Archetype
The Buyer Persona, Persona Archetype or Customer Prototype, refers to a fictional representation of the profile of each of our ideal buyers.

This is a tool used by salespeople who do inbound marketing, and it helps us a lot to better understand customers and prospects. Based on this greater knowledge, we can develop content that generates value and helps resolve concerns or problems that arise during all stages of the purchasing process.

Don't be overconfident! We know what you're thinking: "I don't need to write it down, I have it clear in my head." But not writing it down, or even drawing it up, increases the risk of losing your bearings during the many activities of daily life.

So don't put it off any longer and if you don't know where to start, in this article we explain how to general manager email list create buyer personas and what to keep in mind>> And we also leave you with this Hubspot tool where you can create them in an interactive, easy and fun way.

You will realize that as you move forward, there are questions that you had not asked yourself and that can give you ideas to start new conversations. In this note we tell you how we analyze the profiles through a 4-stage process >>

Value Proposition (POS)
To generate value we must demonstrate that we fully and deeply understand the needs of our prospects, the challenges they are facing in each situation and how they can solve them in a cost-efficient way using our solution.

For this reason, it is advisable to have as many POS as buyer personas we have defined, considering:

What are the tasks that each profile must perform on a daily basis (jobs to be done).
What are your pain points, needs or problems?
And what are your gains and success scenarios (gain points).
Sounds simple? We challenge you to write it down!

Identify how your solution, on a day-to-day basis, solves your ideal client's pain points and how it brings them closer to their success scenario.

Got it? Great! That's your value proposition, now you need to communicate it assertively. In a future article we will develop this point further, because it is of vital importance for any B2B marketing and sales strategy.