SEO for B2B companies: Where to start?

[Ehsanuls55]

If you already know that SEO for B2B companies is very important and that it is about the positioning of your website in search engines like Google, but you still don't go much further than that, this article is for you.

We are going to tell you how we started SEO strategies at the agency for those clients who have never had an approach to the subject, and we are going to leave you with a basic checklist to encourage you to get started.

Why implement an organic positioning strategy?
Because it's the most enduring way to generate interest and demand. When we need a product or service, the first thing we do is go to Google or ask the voice assistant something specific, right?

And have you ever gone all the way to the third page of results to find a great company with the best solution for your need? No, you usually stick to the first five results. If they are at the top, it is because they are better, or at least that is what we tend to think.

If you are not in those top five results, you can still get prospects to see you with other different marketing actions, but we can assure you that this is the most long-lasting, even if its results are not seen immediately.

Where to start if you don't know anything about SEO optimization for B2B businesses?
First of all, we would like to point out that we are not going to be very exhaustive, since organic positioning founder email list in search engines is such a broad topic that there are even people who only dedicate themselves to this in one company.

What we will do is provide some basic ideas and simple recommendations that have taken us a long time to learn (more than 10 years since the beginning of SEO and its constant evolution!). So feel free to learn a little more and continue researching this fascinating topic so that you can define the strategy that best works for your business.

The first thing you should know is that there are different types of SEO: On-Page, Off-Page and technical SEO.

On-Page SEO
It basically refers to generating and optimizing content:

Include keywords and their synonyms in the titles and throughout the text, especially in the first paragraph.
Post blog posts regularly that answer users' frequently asked questions about your topics. Try to create different posts that cover a topic in depth and group them into a category!
Keeping information up to date, or creating an internal and external link building strategy, that is, linking your notes and pages to each other, as well as referencing external websites with a very good reputation).
You can start doing all of this today! Edit your blog posts by adding links to other related posts.

Tip: Don't put the link in phrases like “click here” or “see more”. Here is an example: In this note you will find examples of tools to do your keyword research