9 most curious and useful findings

[Ehsanuls55]

What data should we take into account? At Pragmática we have compiled the 9 most relevant points from this analysis:

An algorithm marked by monetization
The algorithm is increasing the visibility of paid content from 16% to 28%, and decreasing organic reach from 57% to 28%. At the same time, it is increasing the reach of “Top Creators” from 15% to 31%, in a clear “Tiktokization” of the algorithm: more content from creators and ads is shown and less from ordinary users.

Capture attention from the beginning
A good first sentence on your posts can increase reader retention by 30%. Just like ending your post with a question can increase engagement by up to 40%.

The power of labels
Tagging up to 4 contacts in your post can increase the post's reach by up to 48%. If those tagged controlling directors email lists people comment on the post, it generates 1.5 times more reach. Tagging more than 8 has the opposite effect.

How long should texts be for best performance?
For long texts, keep them between 800 and 1200 characters for best performance. For short texts, sentences with up to 12 words perform 20% better.

Hello authenticity, bye archive photos
Authentic images perform 45% better than stock images. If they also have people in them, there is a 20% increase. And if that person is you, it increases by 50%.

Vertical videos on LinkedIn, the ideal format to increase engagement
LinkedIn native vertical videos between 1-2 minutes have 40% more engagement than the rest. Adding good audio (+50%) and subtitles (+40%) is also essential.

More comments, more reach
Each comment on your post increases reach by 5%. Responding to comments on your post within 1 hour can increase reach by an additional 15%.

Hashtags just for organizing and finding content
Including a hashtag doesn't affect the reach of your post, but it helps organize your content and makes it easier to find.

Reactions that are worth more than a “like”
Interestingly, liking the post itself increases reach by 7%. And more enthusiastic reactions, such as claps and hearts, are more often found on high-engagement posts.