If earlier the changes were local (in industries), now every aspect of our lives is rapidly changing. Futurologists will figure out what this threatens in a global sense. We will consider the applied aspect of these changes: how to develop your business in the new realities. How to transform your business. How to build marketing in the digital era of 2022.
Any of our work at the MindRepublic agency has an absolutely practical result - so in this article we did not just describe what is already happening to us, but compiled a list of 10 effective rules and opportunities for a brand to win the hearts of consumers. These are the 10 opportunities that should be paid attention to when developing a strategy for positioning and promoting a brand in the next few years.
In fact, this is your instruction for action. Let us become your ally in creating a successful brand. Write to us to find out the terms and cost Branding Cases Write to us Attract attention and be remembered The mental functions of a person in the digital age are changing. Psychologists note that human taiwan email list attention is becoming short and very unstable.
And all this is superimposed on the previously known “banner blindness” – when a person’s brain tries not to notice the advertising attacking it. What does this mean in the context of business, when the number of competitors is only increasing: – It is vital for a brand to quickly attract the attention of the consumer. According to statistics, 80% of consumers believe that brands do not actually understand and do not perceive them as a person.
In order to stand out and not be like competitors, you need to conduct a competent analysis of your audience - to understand their concerns and needs. This is usually part of a comprehensive brand audit . Analyze competitors to understand how they solve (and whether they solve at all) the problems of your customers. And in general, how to stand out from competitors.
Develop your own positioning. We talk about this in more detail on the service page - positioning development . – Convey a simple and clear message, which will also be unique (none of the competitors on the market make such statements). Building a Brand Authority A person of the digital age has a short “planning horizon” and it is very difficult for him to set ambitious goals due to the fear of not achieving them.
In addition, the abundance of pseudo-authoritative information and the advent of a network management structure instead of a vertical one contribute to the disappearance of authorities. Both in the family and in life. What does this mean in the context of business: – your brand should become an authority for its customers. In this context, the word “customer” itself sounds strange.
Your personal experience should be trusted. People should come to you as an expert, a guru, and the only one with knowledge. The last Jedi. Social activity A person of the digital age has certain values that are actively broadcast and promoted by the media and top brands. We will touch only on those values that are close to our mentality and can be useful in the context of business development.
– One of the ways of positioning is “Brand Eco-Friendliness”. That is, supporting or creating your own social initiatives. Help children, support charities, transfer part of the proceeds to a good cause. This does not require large investments, but will create a huge added value for your brand and distinguish it from competitors. In addition, it is simply a good thing.
– In the era of universal disunity, it is more important than ever to unite. Create or join specialized communities. This will highlight your leadership and expert positions and will benefit your industry. According to statistics, 37% of users will remain loyal to a brand if they are part of its community. We will help you create a successful brand Contact us to find out the terms and cost of work.
Write Create value In the era of counter-consciousness and post-truth, when a person’s own values are blurred and require rethinking, it is very important to create a brand filled with values that are important to the audience. Create these values, declare them and adhere to them. – Carefully study the values of your target audience, understand what is really important to them.
– Conduct an analysis of your company’s value system. Record your value system. – Find points of contact with the needs of the audience. – Convey your values to your brand’s audience, write your own legendary story. …and be consistent The modern audience does not forgive falsehood. Lack of empathy (ability to forgive) is characteristic of many modern consumers.