Check for crawl errors in Google Search Console

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#2. Implementing XML sitemaps
An XML sitemap is a file that lists all the pages on your website and their relationship to each other. It helps search engine robots understand the structure of your site and can improve crawling effectiveness.

How to create an XML sitemap:
Use an online sitemap generator like XML-Sitemaps.com (or an SEO plugin like Yoast).

Upload the generated sitemap to the root folder of your website.

Submit your sitemap to Google Search Console and Bing Webmaster Tools.

Tips for optimizing XML sitemaps:
Keep it up to date: Make sure your XML sitemap is updated regularly whenever new pages or apparel company database content are added to your website.

Limit the number of URLs: A single XML sitemap should not contain more than 50,000 URLs or exceed 50 MB in size.

Use the tag: This tag indicates when a page was last modified and can help search engines prioritize crawling.

Include only important pages: Your XML sitemap should only include pages that you want to be indexed by search engines.

#3. Use SEO-friendly URL structures
Your website 's URL structure plays a crucial role in both user experience and search engine optimization.

A clear, descriptive URL can help users understand what the page is about, while also providing important information to search engines.


Website Architecture - Use SEO-Friendly URL Structures
Source: Hubspot

Here are some tips for creating SEO-friendly URLs:

Use relevant keywords: Include keywords related to the content of the page in the URL.

Keep it short and simple: A shorter URL is easier to read and remember for both users and search engines.

Use hyphens to separate words: Hyphens are preferred by search engines over underscores or other characters.

Avoid using numbers or special characters: These can make a URL look confusing and difficult to understand.

#4. Optimize page loading speed
Page loading speed is an important factor for both user experience and search engine ranking.

A slow loading website can negatively impact user engagement and lead to a higher bounce rate.

Here are some tips to improve it:

Optimize Images: Compress images to reduce their size without sacrificing quality.

Enable browser caching: This allows the browser to store files from your website, reducing loading time for repeat visitors.

Reduce code: Remove unnecessary characters and spaces from HTML, CSS, and JavaScript files to reduce their size.

Choose a reliable hosting provider: Make sure your website is hosted on a server with good performance and uptime.