What is Mindful Marketing?

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This is an English word, synonymous with attention , which was no longer used until the end of the 19th century, when a British magistrate stationed in Ceylon revived it as a translation close to the Buddhist concept of existence.
In the 1970s, Jon Kabat-Zinn chose this word, mindfulness , to name the meditation in his program, avoiding the use of foreign words that could alienate society from its practices, which at the time was somewhat reticent about Eastern mysticism.
In reality, mindfulness refers to full attention or full awareness of the human being. Being present in the moment and paying attention to what is being done without judging, without worrying and without constantly seeking solutions.


How to develop mindful marketing ?
In order to develop mindful marketing, you must focus on serving lebanon phone number list enjoying, that is, it is about enjoying the creation of communication strategies and believing in them. Customers look for companies with which they can interact and with which they can have fun.
You can start creating key messages with the aim of attracting, capturing, retaining and building customer loyalty in order to satisfy their desires and solve their current problems. The key is to know your consumers and, above all, to understand their needs.
With conscious marketing you can improve people's quality of life and make them want to be part of your brand, your story and everything you are creating. Likewise, to develop mindful marketing you must know how to send the right messages to the right people, using the most appropriate tone and intention to capture their attention.
In this sense, empathy also plays a fundamental role.


5 Keys to apply Mindful Marketing in your Company
As we mentioned before, we must understand mindful marketing as part of a strategy within our marketing plan, being aware at all times of what our objective is and how we are going to achieve it, and this is the main key.