If you proceed with website renewal as is, you will end up with a website that simply looks new. When renewing a website, be sure to set clear purposes and goals. Also check out this article [To avoid regrets] Is that website renewal really necessary? Misselection of production company Website renewal requires many aspects of specialized knowledge and skills, so in some cases you may want to outsource the work to a production company. However, there are many different types of production companies, and each has different areas of expertise.
For example, even if your goal is to attract switzerland telegram phone number list customers, you may not get the results you want if you outsource to a production company that excels in design. It is important to carefully select a production company that specializes in the purpose and goals of your website renewal. Missetting KPIs Even when setting KPIs, which are specific numbers for achieving goals, mistakes are often made. There is no point in setting numbers that are impossible to achieve, and conversely, if you set numbers that anyone can achieve, the point of renewing the site will be diminished.
It is important to properly analyze the current numbers and situation and set KPIs that are worth aiming for. Also check out this article Introducing 12 key points on how to define and proceed with site renewal! Operational errors after renewal Even when a website renewal is complete, it is common to see cases where the website is not put into operation. If new content is not added and analysis and improvements are not carried out, the meaning of the website renewal will be lost.