Use clear and precise Calls to Action to encourage your Subscribers to click and link them to your website. This way, you can show them more details about your products or services.
From there to the purchase there will be a very short journey, and a strong point that will help you is to optimize your site to facilitate the purchase flow of your customers.
#2 Segment and Personalize
Each user is unique and making them feel that way is a resource you cannot vietnam whatsapp resource afford to miss. Take advantage of Custom Fields to enhance your offer through a warm and personal relationship with your Subscribers.
Another way to personalize your mailings is to segment your database according to each contact's profile. Let your customers know that they are important to you!
Test your shipments
Your audience's reactions can differ significantly depending on the tone and approach you use. A/B testing allows you to test which content is most successful and thus achieve more encouraging results for your eCommerce.
Doppler offers this tool that allows you to test the subject lines and content of your Email Campaigns to optimize your strategy and achieve the expected opening rate (OR) and click-through rate (CTR). Take advantage of it!