Why the Travel Industry Loves Web Push Notifications

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All of us, or almost all of us, love to travel. Right? While it’s true that traveling is an experience that most of us care to include in our lives, the reality is that it isn’t always easy. Figuring out your destination, the amount of time you wish to spend, and determining a realistic budget and sticking to it, are just a few of the tasks you’re faced with when deciding to take a trip.

All of this planning takes time, and in our busy lives today, it has gotten difficult to find that time. Travel companies realize this, and have taken to finding ways to make it easier for their customers. One of these ways that has proven to be very successful is the use of web push notifications. These push notifications help customers through the entire journey- including before booking, through the entire booking process, the time leading up to the planned trip, and even during the trip itself.

For this reason, the travel industry loves web push notifications and the possibilities they offer in terms of customer engagement, revenue opportunities, and boosting customer satisfaction. Let’s explore why web push is so great for this industry.



Advertise Travel Deals
Let’s start at the beginning of the process. For most people, you start by researching destinations and seeing the cost of hotels and flights. Perhaps you find a hotel that you are really interested in, but the price is simply too high. Instead brazil telemarketing data of having to monitor the hotel each day to see if the price drops, imagine how much easier it would be if you could be alerted via push notification of a price reduction.

Travel Industry Loves Web Push Notifications
Alert users that a hotel they had looked at has dropped in price


Travel companies can also advertise broader sales and target people based on their interests. For example, if you are running an end of summer beach vacation sale, you might target users who have previously searched for destinations located on or near a beach in order to alert them of the sale.

These types of notifications help make the booking process easier for users who are still in those initial planning stages and are in need of a push to finally make a reservation. Not only do these push notifications help you by increasing your bookings, customers also get the benefit of the convenience of pricing alerts and sales deals that they may otherwise not be aware of.



Give Booking Reminders or Recommendations
A big issue ecommerce brands deal with is cart abandonment, and the same applies to those in the travel industry. In fact, cart abandonment tends to be slightly higher in this industry, at nearly 82%. A major reason for this abandonment is because research is a very prominent part of travel. Users may in fact be strongly planning to book a trip, but they first want to research numerous websites in order to find the best deal. Nearly 40% of users agree that they abandon a travel website simply because they are still researching.

Travel Industry Loves Web Push Notifications
Remind users of their activity at your website and encourage them to finish their booking


A great way that travel companies can capitalize on this is by retargeting these users and reminding them of what they were looking at. Similarly, you can also decide to provide recommendations based on what a user looked at. Say a user seemed very interested in Hotel A but didn’t make a reservation. Why not recommend to them Hotel B, which has a lot of similar features but is slightly cheaper per night? Again, the idea here is to help make the booking process easier.