Transactional keywords are those that show a higher intent to purchase or take imminent action.
These keywords can be targeted with paid ads and highly optimized product pages . Or other landing pages where users can take immediate action on a site.
Here are some examples of transactional keywords:
Buy cryptocurrencies online
Sandwich places near me that deliver
Truck for sale
Keyword "truck for sale" showing transactional malaysian numbers intent in the Keyword Summary tool
These searches can occur after someone has already searched for information, made a decision, and is determined to take a specific action or make a purchase now.
Transactional keywords typically include words like “buy,” “subscribe,” “for sale.” Therefore, their SERPs often have Google Shopping Ads .
So:
Google Shopping Ads for the search "smart coffee dripper"
Transactional keywords can also be referred to as buyer keywords , because they are more likely to be used by someone at the bottom of the buying funnel. That means these keywords are very valuable when it comes to doing keyword research and planning an SEO or PPC strategy.
Transactional keywords typically describe a product or service more precisely ("neon blue unisex watch," for example). More general keywords (e.g., "men's watches") fit into the commercial category .
How to check the type of keyword intent
The intent behind different keywords is not always obvious.
For example, are most people searching for “apple” looking for information about the fruit? Or trying to navigate to the tech brand’s website?