The pattern is usually the same: One morning

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You wake up, and 40% of your search traffic is gone with no signal as to what's happened Queue panicking executives, investors and employees (oh, and usually the poor SEO team, too) Enter statistics data, showing that rankings for big terms aren't down (or, maybe down a little), but that the long tail has gotten a lot shorter Re-consideration request goes to Google Somewhere between 10 to 40 days later, a message arrives saying: We've processed your reconsideration request for .


Com. We received a request from a site owner israel email list to reconsider how we index the following site We've now reviewed your site. When we review a site, we check to see if it's in violation of our Webmaster Guidelines. If we don't find any problems, we'll reconsider our indexing of your site. If your site still doesn't appear in our search results, check our Help Center for steps you can take. This email, soon to be recognized by the Academy of Nonsense for its pre-eminent place among the least helpful collection of words ever assembled, spurs bouts of cursing and sometimes, tragically, termination of SEO or marketing managers.





Hence, we at SEOmoz take it pretty personally (as this group includes many close friends & colleagues). Calls go out to the Google AdWords reps, typically consisting of a conversation that goes something like: Exec: "We spent $10 million @#$%ing dollars with you last month and you