It's not normal, but as you can see, it can happen if you work hard and have a little luck.
The good thing about SEO is that in 70% of cases it is work, but it won't cost you a penny and, in addition, the results you obtain will last for many months.
The bad part is that, like any medium and long-term strategy, you need consistency and the ability to endure.
And what can I expect from SEM?
SEM, also called SEA, in Spain can be summarized in Google AdWords campaigns.
You already know how AdWords works: you indian email database create a traffic campaign in such a way that every time a user enters a keyword into the search engine, your ad appears and the user sometimes clicks on it.
Google will charge you for each click and you must try to get the user to make the sale, of course.
It is usually a less profitable channel than SEO because you are paying money for each click and, as you well know, not all clicks are going to buy (far from it!).
The good part is that we can say that it is a channel with immediate profitability, that is, it will give you profitability from the first month.
The bad part is that each sale can make you lose money if the cost of the sale is higher than your margin, as we will see later.
As the months go by, both the system and the technician who runs the campaign will have better data thanks to the learning they do, being able to lower the cost of conversions, but even with that first month you can get an idea of how your acquisition will be.
What about social media?
First of all, I'll tell you that it's very complicated to sell through social networks. They're great for branding, but for direct sales you need complex strategies.
The easiest of all is to run a Facebook Ads campaign and attract traffic to product or service pages, trying to make that sale.
The good part is that, as with SEM, these types of actions tend to be immediately profitable, with results from the first month.