Advertising campaigns: What factors are needed to optimize Facebook Ads?

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We often feel frustrated because it is difficult for us to achieve the expected results in our Facebook Ads campaigns. For this reason, in this article we will tell you which are the essential factors to optimize ads and achieve success on Facebook and Instagram. Get to know them!

The 3 stages of Facebook Ads optimization
Strategy and definition
Defining an objective is not only about projecting a long- or short-term goal, but also about achieving coherence between what you are seeking and what you are doing. In other words, if a company's objective paraguay phone number list to increase sales, the objective of the campaign cannot be to generate a larger community with more followers.

To increase a company's sales, it is important to create an advertising campaign that has the increase in conversions as its objective. Then, and based on this, advertising actions must be created.

Among the objectives set, there could be an increase in registrations to increase sales, and another could be cross-selling with people who have already purchased. Each campaign should be focused on a different objective.

On the other hand, it is important that you try to create your buyer personas: With this technique you will be able to get to know your clients better. Very useful data such as their age, their tastes, if they work, if they have children, the hours in which they use social networks.

All of this information will then help you segment and optimize your ads to try to eliminate people who are not truly interested.

Additionally, it is important not to underestimate the importance of creating a strong community: Having a loyal community of followers who are truly interested in your brand will improve your reputation and the possibility of later producing similar audiences and therefore, reaching more people who are possibly interested in your products.

These types of ads that target similar audiences are usually less expensive and can be created from a community of users who already know your brand and/or have already purchased your products.