Here are some tips to keep in mind when

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Home Depot introduced an augmented reality app called Project Color in 2015 , which allowed users to visualize how different paint colors would look in their homes. The app takes into account lighting, objects, and shadows in the room, offering a realistic experience for those planning to renovate their home.

IKEA
IKEA has developed a virtual reality app, IKEA Place, that plays with how furniture would fit and look in a user’s home. By placing scale models of furniture in real rooms, potential consumers can make better purchasing decisions and reduce the chances of purchasing items that don’t fit or match their home’s decor.


4. Social Commerce: Simplifying the purchasing process
The way we shop has changed radically over the past ten years. In this sense, social purchasing directors email database commerce is a trend that is transforming consumer habits. By seamlessly integrating the shopping experience into social media, brands can create a more attractive and convenient navigation for customers, generating greater conversion and loyalty.
integrating social commerce into marketing campaigns:

Leverage shoppable posts and stories : By using shoppable posts and stories on platforms like Instagram and Facebook, you can make it easy for users to discover and purchase products without leaving the app itself. This creates a frictionless shopping experience that can increase conversions.
Collaborate with influencers : Work with micro-influencers who have a following within your niche. The direct and authentic relationship they have with their audience can generate interest and trust in your brand, which translates into increased sales.
Offer exclusive discounts and promotions : Attract your followers with exclusive offers and promotions that can only be accessed through your social media channels. This creates a sense of urgency and encourages users to purchase.
GoPro
Camera company GoPro has launched a series of videos on Instagram to showcase its products in action and which are available for purchase. Users can click on these posts to access product information and make purchases, streamlining the customer journey and making it easier for users to purchase GoPro cameras and accessories.

Xiaomi
The Chinese electronics giant leverages social commerce to host live events where viewers can interact with influencers , learn about products, and make purchases in real time. These events have proven to be an effective strategy for driving sales and increasing engagement .

5. Experiential Marketing: memorable bran