How do ads capture our attention?

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Placement is a key element in capturing attention, but it only makes sense if the ad is able to retain it. With immersive storytelling, visually captivating images and compelling narratives, creative experiences – like video – have the power to create a deeper connection. Video is especially effective on the open web, given that 80% of internet audiences prefer video as a format for consuming content.

Onyx Brand Studio is a core pillar of Onyx’s offering and an award-winning hub that designs innovative, data-driven experiences to resonate with audiences. By integrating compelling storytelling with interactive designs, brands like Leica are able to drive greater attention and engagement for lasting impact.


Reimagine the possibilities of attention and interaction for your brand
Attention in marketing is a fundamental aspect of consumer engagement. By understanding selective attention, adopting multi-channel strategies and creating interactive experiences, brands can effectively capture and retain audience attention, generating a significant impact.

Create full-funnel campaigns that drive real business results.
Start Now
Placement is a key element in capturing attention, but it only makes sense if the ad is able to retain it. With immersive storytelling, visually captivating images and compelling narratives, creative experiences – like video – have t media directors email database he power to create a deeper connection. Video is especially effective on the open web, given that 80% of internet audiences prefer video as a format for consuming content.

Onyx Brand Studio is a core pillar of Onyx’s offering and an award-winning hub that designs innovative, data-driven experiences to resonate with audiences. By integrating compelling storytelling with interactive designs, brands like Leica are able to drive greater attention and engagement for lasting impact.


Reimagine the possibilities of attention and interaction for your brand
Attention in marketing is a fundamental aspect of consumer engagement. By understanding selective attention, adopting multi-channel strategies and creating interactive experiences, brands can effectively capture and retain audience attention, generating a significant impact.

Create full-funnel campaigns that drive real business results.
Start Now