Tips to optimize an e-commerce

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E-commerce has recently seen accelerated growth, attracting a new online customer base that demands ever more satisfying experiences. Because of this, it is crucial for brands to take a holistic approach to e-commerce and its various aspects to improve user experience and optimize business results.

Nowadays, providing meaningful, fast and consistent experiences becomes a priority to facilitate the purchasing process for users. Achieving this involves addressing basic aspects and constantly evolving to meet the changing demands and needs of consumers. If you want to know more about how to correctly optimize an e-commerce , keep reading!

Maximize the Potential of Your Online Business: Strategies for Successful E-commerce
When considering digital journeys, it is essential to not only focus on guatemala phone number list marketing campaigns , but also pay attention to the post-click process, that is, the one that increases the likelihood that users who arrive at the site will complete a purchase.

A program developed by Google and Nodus evaluated more than 20 e-commerce sites in the FMCG vertical, highlighting integral variables such as measurement, design and usability, speed, web technology, security, accessibility, and conversion rate optimization.

Implementing the recommendations derived from this program showed significant improvements in a short period of time, including a 24% increase in sessions with product viewing, a 17.3% increase in the average ticket and a 29.1% increase in the conversion rate. Based on these findings, we can identify six key aspects that must be taken into account to optimize e-commerce:

User experience and interface design
An intuitive and user-friendly interface design is key to effectively guiding the user throughout their purchasing journey. The layout of elements, clarity in product presentation and ease of navigation are crucial aspects that influence user perception and their purchasing decision.

Furthermore, mobile optimization is a must. Personalizing the user experience, by tailoring product recommendations or simplifying the checkout process, also plays a key role. In short, prioritizing user experience and interface design is an effective strategy to successfully optimize e-commerce .