A communications audit is a comprehensive study of the relevant strategy of a company with an assessment of its current general state, determining the causes of problems, and finding optimization options. An audit of business communications in a company may pursue various goals:
Identify and detect problem areas in contacts.
Create a holistic model of corporate communications.
Analyze how communication develops with segments of the target audience that are negatively and positively disposed.
Determine how often and effectively the company uses channels, tools, and communication means.
Assess the effectiveness of car owner database the technologies and systems used.
Special tools will help optimize the company's strategy in the field of business communications. These are general tools and technologies aimed at improving external or internal contacts.
Common tools that help optimize business communications strategy and solve common problems include:
Creation of an integrated contact system at the enterprise.
Bringing the communications strategy into line with other (competitive, corporate) and global goals of the company.
Comprehensive implementation of information technologies and systems in order to more effectively manage relationships with the target audience.
Increasing the company's information transparency.
At all levels of the organizational structure and subordination – coordination and organization of information flows.
Training employees in current methods and communication techniques.
Audit and optimization of communication strategy
As for internal corporate business communications, the following tools are relevant here:
Refinement of the enterprise's organizational architecture.
Preparation and launch of a conflict management and prevention system.
Development of an algorithm for delegation of authority.
Creation of a personnel motivation system (based on the communication aspect).
Search, implementation of methods and means of information exchange: question boards, ideas and gratitude, quality circles, etc.