Using Outbound techniques with a touch of Inbound

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Using Outbound techniques with a touch of Inbound
The end result of the inbound methodology is to create a positive sales experience for your customer.

HubSpot conducted a survey of buyers and the report revealed some of the best ways to create a positive sales experience:

Listen to the buyer's needs (69%)
Don't be aggressive (61%)
Provide relevant information (61%)
Respond in a timely manner (51%)
So what’s the best way to create a positive sales experience while driving the bitcoin email address lists desired results? Adopting inbound sales processes is obviously the first step, but you can actually leverage some outbound practices.

Conduct prospecting through social networks

Going out and looking for potential customers is a traditional sales practice. But you can also actively seek out potential customers while simultaneously applying the inbound methodology. Social media is a great place to create connections and build relationships with potential customers.

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In fact, 4 out of 10 sales reps have recently closed 2-5 deals thanks to social media.

As a professional social network, LinkedIn is one of the best channels for networking and gaining leads. Tools like LinkedIn Sales Navigator help you identify ideal leads based on your sales qualification and make it easy for you to connect with them.

Map all potential customers throughout the buyer journey

Regardless of how you acquired your leads, you can still continue practicing inbound by mapping out where the lead is along the buyer’s journey. Marketers can do this by using data and context based on information gathered by the marketing team.

For example, if there is already information about the buyer's unique needs within your CRM, then you know they are probably somewhere in the consideration stage and are trying to find the right solution to meet that need.

However, if there isn't much information about the prospect, they may still be in the awareness stage. In this scenario, the sales team will know that they need to help the prospect before moving forward with the sales pitch.

Identifying your potential customers throughout the buyer journey will help you foster stronger relationships with each one and build a more attentive and personalized experience for them.

Team up with marketing to deliver impactful content

Providing useful informational resources to your potential customers is a great way to educate and engage them in a positive way without being pushy. It allows you to foster relationships and show how you can provide a solution to their challenges and goals. But where does the sales team get this content from?

Answer: from the marketing team.

Your marketing and sales teams can (and should) work together to determine what type of content and resources your target audience and prospects are looking for. Consider creating content specifically designed to help potential customers at each stage of the buyer’s journey. This will ensure that the content is relevant to them.

Once the marketing team creates this content (whether blog posts, ebooks, infographics, templates, videos, etc.), the sales team can start offering it to prospects.