How to order a logo design correctly
When creating a corporate identity and logo , our branding agency first of all conducts a detailed interview, during which we learn about you and your brand in detail and as best as possible. A discussion of the target audience is mandatory, so that the list of corporate values and significant characteristics can be reflected in the future logo.
For example, if your target audience is children or families, then soft and rounded shapes may be more attractive and friendly to them.
Gradually, the message that needs to be reflected in the logo will become clear. Only after that, the concept of form, color and font can be developed. The listed components should not contradict each other. On the contrary, it is desirable to establish a harmonious interaction between them.
Form, color and font complement each other in some cases, while in others they accentuate or smooth out the necessary features. For example, if straight lines seem boring to the taiwan phone number lookup customer, they can be enlivened with bright colors.
Gestalt psychology
There is even a special direction in psychology – Gestalt, which appeared in the works of German scientists in the 1920s. Gestalt psychology proceeds from the fact that the human brain strives to combine elements into a holistic image. At the same time, the resulting holistic figure carries more meaning than the individual elements of which it consists.
The main principle of Gestalt psychology is the idea of closure . It is actively used by designers when creating identities. Even if the form is interrupted, our consciousness builds it up to a complete picture. For example, the World Wildlife Fund logo is an excellent example of Gestalt.
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The shape of a logo is part of the message that conveys your brand's corporate identity. The perception of a logo's shape is based on knowledge of psychology.
To develop a powerful design, it is best to turn to professionals. First of all, it is necessary to determine the brand positioning, i.e. understand who you are and what principles you are guided by. A list of qualities is also compiled that will allow you to present yourself to consumers in a favorable light, so that they do not doubt why they should choose you.
Having a basic understanding of the psychology of logo form in the branding process will help you create a truly memorable and successful brand based on specific objectives.
For those who don't like to read or who we haven't fully convinced with our article, watch our video about how logo creation affects your business and what criteria exist for a quality logo.
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