The comment section of Dunkin's TikTok video announcing the Scrub Daddy collab filled with praise for the brands

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Just one day after publishing, the brand’s posts received more than 260,000 combined views on TikTok and 70,000 likes on Instagram. According to Sprout Social Listening data from June 3-4, 2024, the sentiment surrounding these brands on X (formerly Twitter) was 98% positive.

The play: Your brand’s fans tell you what they want—in your comments section, other brands’ comment sections and random threads. The challenge is collecting and analyzing this consumer data, then deciding ireland b2b leads which feedback to prioritize and when. This partnership proves an eagerly awaited collaboration is the perfect way to revitalize one of your brand’s ongoing campaigns or yearly traditions (like National Donut Day).

For Scrub Daddy, the collaboration gave them a reason to enter the chat during the hashtag holiday. On Dunkin’s part, they’ve already given away so many free donuts, it’s become a Donut Day expectation. This partnership was fresh and memorable.

Busch Light x Crocs: Creating a buzz among mutual fans
When it comes to successful co-branding, Crocs takes the crown. They are the go-to-partner for nostalgic cereal brands, sponges who live in a pineapple under the sea, purple dinosaurs and everything in between. While many of Crocs’ partnerships are typically with kid-friendly brands, their latest collab takes 21+ consumers from sport mode to party hard mode.

The Busch Light x Crocs collection features comfortable footwear designed for those who enjoy both an outdoor adventure and cracking open a cold one.