Quarterly launch program

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Content shared by employees receives more engagement and has a broader reach than content shared through official brand channels alone. It allows social users to see the real people behind your brand. Through Sprout’s Employee Advocacy platform, we drove more than 20 million impressions in 2023—more than all our other social platforms combined.

Advocacy programs also help attract top talent france b2b leads and improve employee engagement, further contributing to a positive company culture and stronger brand reputation.

For B2B and B2C brands alike, structured quarterly launch programs help you build brand momentum, while keeping all of your product iterations and updates top of mind for your prospects and customers. By focusing on key launches each quarter, companies can create concentrated, high-impact campaigns that generate buzz while improving the customer experience.

For example, at Sprout, we churn out so many updates, it’s been difficult for our customers to keep up. That’s why we recently introduced our first quarterly launch program, Breaking Ground. We didn’t change our R&D approach—we just consolidated a lot of small product update communications into one must-see event. The Q2 webinar resulted in a record-breaking number of registrants and more engaged customers, while giving us feedback that enriched and deepened our customer knowledge.

A Sprout meet the team post on Instagram that introduces our followers to one of the hosts of our quarterly launch program

A launch program model also gives brands the flexibility to adjust their strategies based on market feedback and performance analytics. This gives leaders better budget guidance, along with a clearer ability to forecast and plan for future investments based on quarterly performance indicators.

The concept of louder and prouder marketing highlights the transformative power of a brand amplification strategy. It’s not about increasing volume, but improving unity and clarity across everything you do.

Effective brand amplification doesn’t require large budgets—it thrives on creativity, strategic focus and integration. To extend your brand’s reach and stand out in today’s market, you need to think beyond closely held beliefs and dig into the ways building your brand pays dividends.

Looking for more guidance on marketing priorities you should be thinking about? Read our curated list of the six most pressing marketing priorities you should have on your radar this year.