Common risks involving social media include:

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Security breaches. A security breach on social finland b2b leads media usually happens as the result of a large-scale hacking incident somewhere else. As an example, if a major bank’s files are breached and hackers gain access to personal emails and passwords, they know people often use the same password/email combo elsewhere. An employee’s personal account can then become a liability if it’s connected to your brand’s account.
Reputational damage. We’ve all had social media posts that just didn’t land, but if a brand post includes offensive content, the backlash can affect the brand at large. This risk can also come from outside posts, or from upset former employees or customers who had a bad experience.
Legal issues. Certain industries, like government and healthcare, must walk a very fine line when posting content on social media to avoid violating laws and regulations. If you’re doing social media for government or another regulated field, you may have specific rules about things you can and cannot do. Additionally, brands suffering a security breach may be on the hook for damages to customers depending on the cause and situation.
Privacy concerns. Posting content featuring your organization’s team is a great way to spotlight them and increase engagement, but if done without proper permission, it can raise understandable privacy concerns. For businesses in the healthcare space, guidelines around HIPAA and social media are also important.
Employee access. An upset former employee with access to a brand’s social channels can do a lot of damage very quickly. If social team members use their personal devices for managing the channels, a lost phone can also become a crisis if they can’t access channels as needed—or if someone outside the organization gains access to it.
The key for all of these situations is to have a management protocol in place before they happen. Not planning for risk can be a detriment to a brand’s reputation, stability and bottom line.

What happens when you don’t effectively manage social media risk
A social media crisis can prove very costly for your brand. Depending on how you handle the incident, and what the situation entailed, you could lose customers, public good will and even money and future sales. Sixty-six percent of customers say they’d no longer trust a brand involved in a security breach.