AIXON empowers Mannings to precisely target high-value individuals by seamlessly integrating their first-party data with Appier's extensive database. Through this collaboration, AIXON efficiently predicts user personas based on behaviors, demographics, and interests, including beauty, weight loss, and health.
In Mannings' strategy, the Campaign Automation Cloud AIXPERT strategically leverages the valuable user data obtained through AIXON. This synergy results in an 66% surge in ROAS[1] with new registrations and sales. AIXPERT plays a pivotal role in optimizing and automating advertisements, ensuring that Mannings not only reaches its customers but also effectively converts the right audience from paid channels.
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As Hong Kong's largest health and beauty product chain store, Mannings bolivia mobile phone number list actively seeks an effective AI solution to precisely target customers and drive CVR with personalized engagement. Utilizing AIXON's prediction feature, AIQUA can leverage AI to differentiate users based on their future purchase potential and formulate personalized omni-channel marketing strategies by different groups. Comparing the high-purchase potential group with the overall audience, the integration has demonstrated success, achieving a 100% uplift in CVR[2] Improvement. Additionally, the In-Web functionalities significantly contributed to a 100% increase in web CVR[3] during the Double 11 Campaign on Mannings as well.
On the other hand, to predict consumer behavior more accurately, Mannings implemented AIQUA recommendation models to optimize targeting and enhance overall marketing effectiveness. AIQUA recommendation models can deliver users’ favorite products directly to them. For example, its on-site recommendations flexibly reach across different pages, addressing users’ needs, whether they are browsing the home page or checking out specific products.