Therefore, it is essential that buyers know their rights to avoid problems with misleading advertising, defective products or late delivery.
This article aims to clarify rights during Black Friday, helping both buyers and companies that mom database participate in this major sales campaign.
Consumer Rights on Black Friday: Crucial Tips for 2024
When is Black Friday 2024?
Black Friday 2024 will take place on November 29th , the last Friday of the month, as usual. This date is marked by great promotions and discounts offered both in physical stores and e-commerces.
In Brazil, the popularity of Black Friday has grown in recent years, making consumers eagerly await the offers.
However, it is essential that everyone is aware of their rights to avoid problems during this period.
What are the consumer's rights in cases of exchanging products purchased on Black Friday?
Consumers have the right to request the exchange of products, even if purchased during promotions such as Black Friday.
This applies mainly to defective products , which must be repaired, exchanged or, if this is not possible, the consumer can demand their money back.
According to the Consumer Protection Code (CDC) , the deadline to request the exchange of a defective product is 30 days for non-durable products (such as food) and 90 days for durable products (such as electronics).
For online purchases, the law guarantees the right to regret , allowing the consumer to return the product within seven calendar days after receipt, without the need for justification.
This right is especially relevant during Black Friday, because many consumers make impulse purchases on this date.
How to identify and avoid scams in Black Friday offers?
Unfortunately, “price gouging” is a common practice during Black Friday, when stores increase prices before the sale to simulate a bigger discount.
To avoid this type of fraud, consumers should monitor product prices in advance, using online price comparators.
Additionally, websites such as Reclame Aqui and Procon are also useful tools for checking the reputation of stores and any complaints made by other consumers.
Another important tip is to make sure that the stores where you are making purchases are trustworthy. This can be done by checking the website URL (avoid sites that do not have “https” at the beginning), checking whether the store offers a customer service channel and, most importantly, being wary of offers that seem “too good to be true”.