Sprout Social’s sentiment analysis features showing positive and negative sentiments

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2. Trend identification
AI social listening gives you insights on trending topics and emerging ones in social conversations within minutes compared to traditional research methods. This trendspotting helps marketers ​​inform campaigns as well as keep tabs on social network algorithms that are always in flux.

Use Sprout to get jordan business email list insights from social networks like Facebook or explore forum discussions with Reddit social listening to know what audiences are talking about in your industry. Apply these insights to build a proactive marketing strategy. Plus, explore potential co-branding collaborations to strengthen your market position and reach new audiences.

3. Finding conversation drivers
Use AI social listening to find people influencing social conversations and who are most impactful in your industry and target audience. Also, identify industry thought leaders to cultivate brand advocates and ambassadors.

Sprout’s influencer management tool, Sprout Social Influencer Marketing (formerly Tagger), further helps you listen in and analyze social conversations to determine influential individuals who resonate most with your target audiences and align with your brand’s values and objectives. Whether it’s LinkedIn or YouTube, this strategic approach helps you find the right people who can effectively amplify your brand awareness efforts and drive meaningful engagement.

4. Competitor analysis
Compare brand mentions and sentiment against competitors to strengthen your market position and gain a competitive edge. AI social listening tools like Sprout give you comprehensive insights into competitor activity, hashtag usage, industry trends and market sentiment in a centralized dashboard for ease-of-use. ​​