How to use Webmaster Tools for my content strategy?

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What is Webmaster Tools? It is a set of free Google tools that provide accurate data on the status of a website and how it is indexed in the search engine. This information can be used in the entire SEO strategy, as it is of great quality in terms of web positioning.



As for the question how to use Webmaster Tools advertising database for my content strategy? It must be said that it is relatively simple. Within the set of tools that make up this group, there are some that are of valuable use for the design and execution of a content strategy . The key is knowing how to interpret the information they provide and apply it in the most convenient way.

But first of all, it is necessary to know that to get the most out of Webmaster Tools, you must register and confirm your account on your site, today known as Google Search Console .

Once this process is complete, you can access the best Webmaster tools, among which are the three presented below:

Content Keywords.

Webmaster tools provide access to data that allows you to identify the keywords that are driving traffic to certain web pages. This information is important because it provides the basis for defining the keywords to insert and/or remove from the content of a site. On the other hand, having this information means having an arsenal of terms to increase the density of keywords in the content of a website .

The path to follow to find this option is “Google Index” > “Content Keywords”.

Search queries.

This is one of the most valuable tools in Webmaster Tools. It basically shows what visitors to a page are typing to access it. It does this by means of a detailed report showing which keywords in the content are being effective in search engines and which, despite being positioned in Google, have not had the expected effects.

Correct interpretation of this data allows any content strategist to define which keywords on the page they manage are really relevant and which ones should be modified if they are not.

This option is located under “Search Traffic” > “Search Queries”.

“HTML improvements”

In this section, Webmaster Tools presents important information regarding the problems that Google detects in the titles and descriptions of a website. These errors are generally due to Google's inability to index them. So you should be aware of them and correct them as soon as possible, since you don't need to be an SEO expert to know that this type of problem affects the search results of any page.

The best thing about this tool is that you can program it so that Google itself notifies you when it finds content on a website that it cannot index. The notification arrives at the registered email address. You just have to fix the errors as soon as possible, redirecting the meaning of the most important titles and descriptions of the content on your site.

This option is found by following the path “Search Appearance” >> “HTML Enhancements”

Of all the solutions offered by Webmasters Tools, the three previously mentioned are the most useful for designing and implementing a content strategy. To use them, no special knowledge is required. All that is needed is a thorough analysis to correctly interpret the data obtained.

However, it is advisable to access a complete tutorial on the use of Webmasters tools , as it offers countless useful options for developing On-Site SEO.