To be successful on social media, it is not necessary to have a large number of followers.
The reality is that you only need the followers that the brands are interested in or a particular audience.
The idea is that the users targeted by the product interact with the brand. So engagement is the only reason why companies seek out influencers.
According to several studies, when the transition from micro influencer to influencer is generated, engagement increases.
This happens because consumers feel closer to the brand because it has a smaller audience and recreates a familiar environment.
In turn, when brands advertise their products with star influencers, their canada whatsapp resource audiences tend to be more critical and analytical compared to smaller-scale influencers.
This is because the great personalities of the web maintain a certain accessibility to some luxuries that most people usually consider unattainable, such as, for example, a latest model vehicle.
A micro-influencer can play around with the content they publish based on the product, generating immediate interaction with their followers and the brand.
So to speak, a social media personality who specializes in makeup can easily be chosen as a representative of a cosmetics brand to use sweepstakes, videos, and images in reference to using the product that the company sells.
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