6 Content Marketing Predictions for the Rest of 2016

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Content Marketing has seen a great boom in recent times, affirming its position among the most effective methods in terms of organic positioning. However, all this has been in a process of constant evolution with continuous changes taking place month by month.

Any company that takes this marketing tactic seriously should consider these Content Marketing predictions for the rest of 2016 and any other directions that this modality may take.

1.- There will be demand for paid content

It seems ridiculous to think that with the abundance of free vnpay database content on the Internet, anyone would want to pay for it. However, many people feel more confident consuming what they have paid for, giving it a sort of “official” seal. This opens the way to a new way of approaching Content Marketing, since putting a price on it can increase its value, both commercially and socially.

2.- Content Marketing will be part of most marketing strategies

This modality has been gradually increasing over the last three years, becoming established as a common strategy in companies. During the rest of 2016, it will reach the point of becoming an essential practice that cannot be absent from the marketing department's budget.

3.- Authority on the topics will be of extreme importance

The Internet is full of people posting content, often about the same topics. In this scenario, it is difficult to know who to trust and what content is most useful . However, Internet users have already solved this question to a certain extent and have decided to follow individuals who create their own platforms, building authority over time. Faceless corporations have no place in this medium.

4.- Alternative methods will emerge

Over the last few years , new Content Marketing trends and social proposals such as Vine or Instagram have been constantly emerging, allowing them to be developed from other angles. In this sense, it is not at all strange to expect the rise of other channels and modalities such as Periscope, which seeks to share live videos.

Content Marketing will be most in demand in terms of interactive content, which will require agencies to begin to better master this area. When done correctly, interactive content can increase conversion rates and dramatically reduce bounce rates. This format will be the basis for the strategies of the most innovative and visionary companies.

5.- Businesses will invest more and the return will be greater

In this survey, 77% of respondents indicated that there will be more room for Content Marketing in the remainder of 2016. Even so, this will require better segmentation, managing to generate material aimed at specific social groups and profiles so that messages are more widely received.

The future lies in optimizing conversions through publishing, as it is an accepted idea in the marketing world that there is more content than the audience can consume. It will be necessary to stop chasing large numbers in visitor traffic and better leverage those who are already visiting.

6.- There will be Content Marketing managers

There has been such a surge in interest in Content Marketing that it is no longer enough to have a couple of writers hired to produce material. In the near future, it is expected that there will be entire teams with Content Marketing managers to produce on a larger scale and with new quality standards.

In conclusion, there is a promising future for Content Marketing, with new possibilities to explore. One obstacle that could arise is the rise in prices for paid advertising mechanisms offered by platforms such as Facebook or Google. It should be noted that this should not present a major problem since quality and interactivity continue to take on greater importance when it comes to turning the public into a client.