Main elements of ASO positioning

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suhasini523
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Joined: Tue Jan 07, 2025 4:36 am

Main elements of ASO positioning

Post by suhasini523 »

Below you will find the basic elements that you should consider to achieve good positioning for your APP in the different application stores:

Name or title of the application
Of course, the name of your app will be the gateway. It will help you get more downloads and is a key factor when the user searches for an app in the search bar of the app stores.

Of course, if you have a business and you are making an app, the name of the app should be associated with the business and should be aligned with the brand, but that is not the only thing you should consider.

Using the right words in your app title can mean success. Look for terms and words that users might be considering. You can use the Google Trends tool to research the most searched terms.

You should be careful with the size of the name, it is 50 characters bosnia and herzegovina whatsapp resource in the App Store, while the Play Store only allows 30 characters. Also, when a user does a search, they only see the first ten characters of your app name. Consider whether it is worth adding one more word to the title.

Look for apps that appear when someone searches for your app name or keywords. Pay attention to whether there are already apps with the name you want to use, as stores can remove and suspend your app if they consider it plagiarism.

Don't use long or difficult names and avoid accents, hyphens, subscripts and other characters.

The name should be easy to remember and pronounce, this way users will not be tempted to download another application and word of mouth will spread more easily.
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